Listed in reverse chronological order.
MMM Calibration with Lift Tests (PyMC Labs webinar, 2026)
A webinar with the PyMC Labs team on practical MMM calibration: Bayesian priors, ROAS parametrisation, and incorporating lift test likelihoods to get more causally-grounded marketing measurement.
Climbing the causal ladder for fun and profit (PyData Global 2024)
A walk through Judea Pearl’s causal ladder using PyMC, with a focus on how causal thinking can sharpen demand forecasting and business decision-making. PyData Global is one of the larger international conferences for open-source data science, run by NumFOCUS.
Bayesian causal inference: why you should be excited (BP Causal Inference Symposium, 2023)
A talk making the case for combining Bayesian methods with causal inference — why the pairing matters for uncertainty quantification and high-stakes business decisions. The BP Causal Inference Symposium brings together researchers and practitioners to discuss advances in the field.
Interview on Learning Bayesian Statistics podcast (2023)
A conversation about bringing Bayesian causal inference into industry, covering tools like CausalPy and PyMC-Marketing. Learning Bayesian Statistics is the premier podcast in the probabilistic programming community.
What-if? Causal reasoning meets Bayesian Inference (PyData Global 2022)
An introduction to causal reasoning and how it pairs naturally with Bayesian inference, with a live demo of CausalPy. PyData Global is one of the larger international conferences for open-source data science, run by NumFOCUS.